Book dossier

Information marketing

by Jennifer Rowley

"To survive and flourish, organizations in the information marketplace need to be confident about their mission and role, and to be continually alert to technological, economic, political and social factors that are reshaping the user context in which they function. Taking as its focus the interface between the consumer and the information provider, this book redefines our thinking about the marketing of information products and services. Using theoretical concepts such as the nature of the information products and the conceptualization of customer relationships, as well as practical perspectives, such as marketing planning, and the use of different communications media, it gives practical guidance which can be applied to the context of the reader, whether information studies student or professional providing information to any kind of consumer group."--BOOK JACKET.