Book dossier
by Lloyd Finch
No description is available for this edition yet.
Service management and marketing
Christian Grönroos
Experiential Marketing
Wided Batat
The consumer-- or else!
Camille Passler Schuster
Firing on all cylinders
Jim Clemmer
Protecting main street
Paul C. Lubin
Designing and delivering superior customer value
Art Weinstein
Customers for life
Carl Sewell
Total customer service
William H. Davidow
Making meaning
Stephen Diller
Communicating Construction
Liz Male