Book dossier

E-commerce

by Kenneth C. Laudon, Carol G. Traver, Carol Guercio Traver

In the 14 years since it began in 1995, electronic commerce has grown in the United States from a standing start to a $228 billion retail business and a $3.4 trillion business-to-business juggernaut, bringing about enormous change in business firms, markets, and consumer behavior.